On occasion,
a visitor will write to me at thesitewizard.com asking how they can get Google
advertisements to their website. While this may seem very obvious to those who
have read my article on How to Make
Money From Your Website or visited the list of free advertisers for
web publishers on thefreecountry.com's Affiliate
Programs: Free Sponsors and Advertisers page, I decided that an
article explaining briefly the steps involved will probably be useful for a
number of people.
What is Google AdSense?
Adsense is
Google's advertising network that places those sponsored ads you see on
many websites. Google automatically checks the web page it places the ads on
and displays advertisements that are relevant to the page. This produces highly
targeted adverts for the page, allowing, hopefully, higher returns for the
advertiser, the advertising network (Google) and the publisher (you).
Before You Start
You must
have an existing website before you apply to the Google AdSense program. If you
don't already have one, read How to Create / Make Your Own Website to get started with your
site first. The Google AdSense team reviews your site before accepting new
applications, so you must first put up a working website and not just some
"under construction" page. For example, if you are starting a personal blog, post a few articles about yourself
or your experiences first.
Steps to Getting Google AdSense Ads on Your Site
1.
Apply to Google
Google will then send you an email to verify your email
address. Follow the instructions in that message (which is basically to click a
link). Once you do that, your application will be sent to the Google AdSense
team, one of whom will pop by your website to review it. Don't hold your breath
though, it may take a couple of days before they get around to your site.
During this time, if your site is a blog, continue to post to it as per normal.
2.
Configure Your Ads
Once your account is approved, you can log into your account
to get the necessary HTML code to paste into your blog or web
page. The code can be found in the "AdSense Setup" tab. There are a
number of options, but the code for the context-sensitive advertisements can be
located under the "AdSense for Content" link. You'll be able to
customize the appearance of the advertisements, choose between text
advertisements, image ads or a mixture of both. Once you have finished
configuring, you will be given some HTML code which you can cut and paste into
your site.
There are other types of adverts beside the context-sensitve
ads. "AdSense for Search" provides you with a Google search box that
you can place on your site. When your visitors search through that box, and
click an advertisement, it will be as though they had clicked an ad on your
site. "Referrals" provide you with ads for specific products.
3.
Pasting the Google AdSense Code onto Your Blog or Web Page
Make sure that when you insert the code into your site, you
insert it as HTML. Instructions for doing this in different WYSIWYG web editors
can be found here:
If you run a blog, you may want to paste the code into your
blog's template instead of individually stuffing it into every post you make.
For blogs hosted on Blogger, one of the free blogging services listed on the Free Blog
Hosts page, you can use my tutorial on How to Insert Google AdSense Advertisements in a Blogger Blog
to help you insert your advert.
4.
Entering Your PIN into the Google Site
When your earnings reach a certain amount (it was US $10 the
last time I checked) for the first time, Google will send you a card by snail
mail (ordinary paper mail) with a series of characters printed on it. You will
need to log into your AdSense account and enter this series of characters, the
PIN, before they will send you any payments. It takes a while before this card is
sent (a few weeks after you reach the threshold amount they define, depending
on where you live), so just wait for it. You will only have to do this once in
the life of the account.
Cautionary Notes: Things to Look Out For
1.
Never Click Your Own Google Ads
One of the things you must always remember is never click
your own Google ads, even if it is to find out whether the site linked to
is acceptable for your website's audience. Since (at this time) Google pays
AdSense for Content ads according to the number of clicks, clicking your own
ads is regarded as fraud, and will, at the very least, get you kicked out of
the AdSense program.
Although Google doesn't say this, if you are showing off your
blog or website to your family members, make sure they do not click any
of your advertisements either. This is the case even if they are genuinely
interested in the products advertised. They can always look for it by name in a
search engine later if they wish, but for anyone living in your own household,
any Google advert on your site is strictly off limits. The reason for this is
that clicks from your household will look exactly like clicks from you.
2.
Don't Expect a Fortune Unless You Have Traffic
Those who have read my article on How to
Increase Your Website Revenue from Affiliate Programs will probably
know that if you are just starting out with your site, you probably won't be
able to make a fortune from your ads unless you have enough people visiting
your website. This only comes after you have done some serious website
promotion or advertising.
Be realistic: remember that even if someone clicks your ads,
you may just get a cent or two from that click, assuming that Google doesn't
discount that click for some reason. In addition, only a very miniscule
percentage of your visitors will actually click ads. Put those factors together
and you can roughly guess how much you are going to make if you only have a few
visitors per day.
3.
Don't Put Ads if You're Selling Something
If you can, try not to put Google AdSense ads or, in fact,
any advertisements at all, if you are trying to sell a product or service on
your website. There are a couple of reasons for this:
1.
You may be
inadvertantly advertising for your competitors. You cannot predict what sort of
ads are going to pop up in the AdSense code for your site. What you see when
you load your site may not necessarily be what your visitors see. If a
competitor places an ad that Google finds relevant for your page (and it surely
will, if Google's context-sensitive engine works correctly), then their ad will
appear on your page. You may thus lose sales to that competitor as a result of
the ads.
2.
Ads distract
your visitors from the real focus of your site. You want your users to read
your sales copy, and not be clicking on links to go to some other site even if
those links do not lead to your competitors.
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